Unexplored by international tourism
Brazil attracts ca. 5.5 million overseas visitors per year, a growing but still very small number compared to other nations more firmly established on the global trotting map. For a country of its size, natural beauty, tropical climate and increasing global stature it is woefully underperforming in the global marketplace. There is untapped potential for Brazilian tourism and related opportunities for investment in the hospitality industry for the medium to long-term future.
Brazil 5th largest country
In 2016 ranked 12th worldwide in terms of the number of wealthy inhabitants (Ultra High Net Worth Individuals and High Net Worth Indiviuals). The current economic outlook according to the OECD is considered to be positive, with investor confidence recovering slightly and political uncertainty diminishing.
Country with world-class beaches, the magical Amazonian rain-forest, iconic cities such as Rio de Janeiro and wonderfully vibrant, colourful and welcoming people.
Potential for Investment
Arises from: 1) Brazilian middle-class who demands better quality hotel standards and services, 2) an international market that will come in higher numbers when given the right incentives (international prestige and luxury resorts).
According, to the “Brazil Hotel Industry Snapshot” by John Dean, Brazil Beach House Ltda and Advanced Hospitality international LLC top reasons to invest in Brazil’s hospitality sector are: